Has Marvel and DC Ruined the Party?

Thanks to the success of comic book movies, the back issue market has been enjoying a resurgence. As a speculator, it’s been fun trying to anticipate and out maneuver all the rumors. I’ve been stocking up on certain books and did quite well with titles like Strange Tales #110, Tales to Astonish #27 and the more recent New Mutants #98. I gambled that the leaked test footage of Deadpool was no accident and it has really paid off for me. However, I’ve missed opportunities as well, namely Fantastic Four #45, #46 and #52. I’ve always felt these issues were undervalued and looking back, I should have made a more aggressive play for these, but with limited resources, you can only grab so many.

Rummaging through the dollar bins is also fun. I was betting on books like Nova #1, Ms. Marvel #1, Tales of the Teen Titans #44, and these have all paid off as well. I’ve also lost by betting on the on books like the Uncanny X-Men #283, the first full appearance of Bishop only, to have the market favor #282 instead, Bishop’s first cameo appearance.

Movie Schedule

By now you’ve all heard the news from both Marvel and DC. You’ve probably seen their schedule of movies slated all the way up to the year 2020 and beyond (wow, 10 movies in 2017 alone). In 6 years, I’ll be in my 50’s so that’s some thing I don’t like to think about. I just hope I make it to see Cyborg on the big screen… but, one movie at a time. As much as I look forward to all the films coming down the pipe, I feel somewhat deflated by the announcements. There is no more surprise. Now that the schedule is out, every collector has jumped on the back issues and pumped up their values. Marvel and DC have ruined the fun of trying to anticipate the next big books.

As well, I can’t help but wonder about the current speculation bubble. Make no mistake, it is a bubble and the only questions here are, when and how hard will it pop? I’m not trying to be negative by claiming that the sky is falling, but let us put our love for comics and our emotions aside for just a moment and examine the situation:

Ms. Marvel 1

I like Ms. Marvel #1 and I’m happy that they’ve decided to make a movie about her. I understand that there is a demand for a female character to take the lead and I hope Ms. Marvel does well as Captain Marvel. But, as a former 1970’s dollar bin find, I was surprised to see graded 9.8’s trading for $500… ridiculous of course, but at least it was somewhat consistent with other dollar bin finds such as X-Factor #6, Hulk #271 and DC Comics Presents #26. However, to see this book recently get jacked up into the $1000’s seem overly optimistic. The last sale, from November 9, has this book reaching $2650… USD!! And other sellers have responded in kind by raising their asking price, some as high as $3000. Yes, it’s a free market and I enjoy the game as much as anyone else but it’s difficult for me to accept this as any thing but over exuberance. Who knows how long this resurgence will last, but if we’ve learned anything from our past, at the very least, I see this as a signal to tread cautiously.

Marvel Super-Heroes 12

These days, the dollar bins have been picked clean, however, 2020 is still a ways out and both the back issue market and the movie schedule are likely to change. So, I’m still holding firm on books like Marvel Super-Heroes #12. I don’t know how a male Captain Marvel will fit into the movie universe but I feel there’s room for this book to appreciate. As well, I sold off a couple of copies of New Mutants #98 but I’ve also held some back because I can see this book going even higher closer to 2016.

Micronauts 1

Other books I like: I never pass up an opportunity to pick up a decent copy of Micronauts #1 which can still be found in the dollar bins. Yes, it’s a long shot but if you’ve ever enjoyed films like Fantastic Voyage, I think Micronauts can be an awesome picture. Currently, everyone is looking at outer space but eventually, I think the spotlight may swing toward inner space as Hollywood looks for something a little different… but let see how things pan out for Ant Man first. As well, the Hulk buster suit from Iron Man #304 is looking promising for a modern book. Although it’s already shot up in value, it still remains affordable. Speaking of armor, I think Dark Knight Returns #4 has some potential as Batman squares off against Superman in their upcoming picture. However, any appreciation here may be realized after the movie, depending on how closely it resembles Millers depiction.

Although Marvel and DC have changed the mood, there is still lots of fun to be had. I think the key is to dig deep, think outside of the box and be patient. I’d love to hear about your own winners and losers or other ideas you may have, knowing of course that my Micronauts #1 will be tough to beat. However, if it can happen for Walters X-Force #2, then why not Micronauts #1? One thing I’ve learned from books like Adventure into Fear #19 is that anything is possible in the world of comics.

Charlie Kim
Charlie Kim

Charlie Kim is a designer who is currently transitioning into teaching. While working for various companies, he helped develop many international brands such as the Hong Kong Airport identity, Lenovo’s sponsorship program for the Beijing Olympics and Lavasa, a new city being developed in India. Locally, he's also worked on the 1998 campaign for the Canadian Opera Company, the Canadian Innovations stamp for Canada Post and the terrible Grand & Toy re-brand (hey, they can't all be winners). Charlie’s love affair with art and design all began with comics.

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stephen b. keisman
stephen b. keisman
9 years ago

Ditto, a lot of these recent “hot comics” will line a lot of….well, you know. Oh, I would recommend investing in one of my favorite superhero’s. a Mr. Jim Garrison, not the latest sports or u-tube pimple or pimp, i’m afraid but a very powerful figure in the fight for “Truth, Justice, And The American Way”!

Ed Dee
Ed Dee
9 years ago

Charle, growing up in the ’70’s made me want to collect all of the bronze age comics I could get my hands on. I have fun collecting them but maybe these bronze age picks will actually increase my portfolios value with the speculation for the movies !

curious
curious
9 years ago

how did you determine it’s a bubble? just your opinion? or some scientific evidence?

if the market decides Ms. Marvel #1 in a 9.8 is worth $2600, why is the market wrong?

if you say this is a bubble, that will pop, why do you even buy any comics at all? have you sold all yours?

Canadian Real Estate is in a massive bubble. Do you own your own home? or have you sold that?

Walter Durajlija
Admin
9 years ago

Good post Charlie!

We still have the cameos to guess at – I guess.

Maybe Brother Voodoo pops into the Doc Strange movie?

And how about villains? We can still spec on villains.

There is still plenty of fun to be had playing the spec game.

I’m more interested in how you read the horizon? Tea Leaves? Turkish Coffee residue patterns in the saucer (my wife can do that one)? Having a pen-pal deep inside Marvel?

My pick is Dazzler.

Oh and I could be wrong but haven’t you need saying everything is going to implode now for like half a decade?

One last question – is there a way to “short” comics or guess which movie will bomb and make a ton of money while doing it?

Dennis De Pues
9 years ago

With all the hype from the movies, the increased speculation for the next hot book, wouldn’t it be nice to see this translate into increased sales for current comics. Will the bubble burst? I think so in many cases. It is probably as a result of having seen every other bubble burst, and then the slow inexorable rise back to a sustainable market. The key books from the Golden and Silver Age are reasonably safe bets, but when you look at the 35K to 100K sales figures of todays books and everyone bagging and boarding, there are going to be an awful lot of 9.8 slabbed books out there. What makes the Golden and Silver Age keys so valuable is the demand greatly outstrips the supply. The same cannot be said for modern books.

curious
curious
9 years ago

the comic world is rich in characters and ideas. they can make movies for the next 100 years. maybe some bomb (league of extraordinary gentlemen), maybe some do exceptionally better than anyone thought (guardians).

one thing is for sure, the internet, auction houses, and 3rd party grading have changed the industry completely. this ins’t the 90’s all over again

Dennis De Pues
9 years ago

Prognostication is a tricky business.I am relatively sure movies will do very well.The trend in comic sales is not so Rosy.That is what concerns me.

ygogolak
ygogolak
9 years ago
Reply to  Dennis De Pues

It has translated to current books:
2011 $715 million
2012 $805 million
2013 $870 million

curious
curious
9 years ago
Reply to  Charlie Kim

so, what i’m reading is that you’re a speculator, who’s nervous, and is selling part of his collection off since you think the comic book market will collapse, maybe tomorrow, maybe 20 years from now, and when that happens, you won’t be able to sell anything. and your only evidence of bubble activity is Ms. Marvel #1.

curious
curious
9 years ago

“One last question – is there a way to “short” comics or guess which movie will bomb and make a ton of money while doing it?”

you could always short disney and time warner stocks, as parent companies of marvel and dc.

but i would advise against that…..

Anthony (Comic Flipper)

I think we did see the bubble pop. When The Sixth Gun TV show was announced as canceled back issues and new comic specution died off for a couple of months and then came roaring back. I really feel we are at a different point then we were in the 1990s when the speculation craze killed the market. First, print runs are dramatically smaller. Then we have mostly comic book fans and collectors primarily doing the speculation, where as before everyone was speculating. Finally, we have the Internet which is a constant drive of new information. Ebay wasn’t a market force in the early 1990’s like it is today.

So while you are right a correction is coming, I think you are missing the point where the market corrects itself on a daily basis and I don’t think a full crash is coming like before. I hope not because I do not think it could survive another one. But in no way does it mean that all the books trading at their current level will remain to do so.

Alan
Alan
9 years ago

I agree with you, Charlie. It was fun trying to anticipate the market but everyone is chasing the same FF 36. And how much longer will prices rise? This presents a new challenge, one in which I have to determine when not to overpay. But there is still joy in searching through the cheap bins and finding a Dazzler #1 in at least a 9.2 for only a buck. It replaces the worn out copy I have! My long-shot bet is New Teen Titans #26, first app of Tara. Who knows, she may appear one day one tv!

Jimmy
Jimmy
9 years ago

Iv been collecting comics for 30 + years and Iv done a lot of speculating with some good degree I see a lot of collectors buying up key books like Hulk 271 and x-factor 6 but I think the book that many collectors have over looked is Primer 2 the first appearance of Grendel Iv done some extensive research on this book and it has a very very low print run even lower than TMNT 1 now I know the turtles are a household name with several movies under their masks and hundreds of toys but a Grendel movie is inevitable Primer 2 is of recently just started to peak I think ,I bought a cgc 9.6 for $250 and only a few months later it jumped to 1,020.00 when this book gets some spotlight I think it will be huge it had a estimated print run of only 1,800 and the cgc data base has only 371 books registered this book is truly UNDERVALUED mark my words on this book and don’t get caught with your pants down on this one!

Spidey
Spidey
9 years ago

Normally, I’m just a lurker on this and many other comic book websites. I haven’t posted my opinions on a message board for over ten years.

However, for some strange reason, this talk of a “bubble” in the comic market has me itching to add my two cents to this discussion.

Okay, though some of you might disagree, I’ve lived long enough to learn (the hard way) that the (4) most detrimental words to your wealth that those in power (Your Banker, Your Broker, Your Politician, Your Realtor, Your Mortgage Company, Your Government) want you to believe are these…

“This Time it’s Different”

Gang…It’s NEVER different. The bigger the boom…The bigger the bust!!!

I have no doubt that if we continue on our current trajectory of price escalation, the comic market will eventually tank / bust.

However, let’s not let fear of the possible market bust prevent us from enjoying this ride while our beloved comic market is kicking ass.

So, if we don’t allow fear to control our decision, but instead utilize logic, then there are (2) important questions you should be asking yourself.

1) Why has the comic market gone ballistic???
2) How far / where are we in this bull market comic cycle???

The answer to the first question (why has the comic market gone ballistic) is very simple. It’s called a paradigm shift. Whenever and wherever a paradigm shift occurs (doesn’t matter what industry or market), a great amount of money can be made and / or lost (depending on your point of entrance and exit).

Now, if you look up the word paradigm shift in the dictionary, you’ll more or less see the following definition…

– A radical change in the underlying beliefs or theory.

I know I’m preaching to the choir, but this is exactly what has happened to the comic industry. Gang, the comic industry is “cool”. We are “it” with the X, Y, and Z generation. Not only in the US and Canada, but the comic industry and it’s characters are “da bomb” across the entire globe.

Collecting comics is no longer only for the introverts and the nerds, but it’s growing exponentially with each and every Marvel comic movie that’s being produced.

Please…please…please…point out to me another collectible market (coins, stamps, cards, painting, cars, etc.) that is “cool”, “It”, “Da Bomb” which has experienced the fantastic ballistic growth our comic industry has seen the past few years.

There are none. There has never been anything like this in any of the collectible markets. Period!!!

Here in the Central Valley of California, we have many small Mickey Mouse towns that are embracing this paradigm shift by holding Comic Cons that draws 5,000 to 10,000 or more people per day. Ten years ago, you’d be lucky to have more attendees than dealers at these shows.

Now, for the more difficult question, where are we in this comic bull market cycle? When is the bust going to occur?

Yes, I also definitely have a strong opinion to this question. However, because I’ve babbled long enough, I’ll go back to being a lurker and wish everyone the best of luck!!!

See ya.

Walter Durajlija
Admin
9 years ago
Reply to  Spidey

Gah! Come on Spidey, you can’t leave us hanging! Give us your opinion on when the bust is coming!!!

Dennis De Pues
9 years ago

I’m with Walt Spidey!! When is Da Bomb gonna ‘splode?:)

Spidey
Spidey
9 years ago

Oh….One more item.

Since it’s being discussed / sort of ridiculed on this website, I’ll make a prediction that Ms. Marvel #1 (CGC 9.8) will be a $10K comic before this bull market ride is over.

Yes, at this time, Incredible Hulk #181 is the only Bronze Age book that can make this claim.

However, by the end of 2020, there will be many…many…”Key” Bronze Age comics that can make this $10K boast..

Laugh if you want, but it will happen.

We are in the “Golden Age” of comic collecting and bull markets can get REALLY RIDICULOUS before they eventually correct / tank.

Mark this post and we’ll meet back here on December 31, 2020 to see

🙂

See ya.

stephen b. keisman
stephen b. keisman
9 years ago

I could’nt care less if comics are “cool” so called. The issue at hand is posterity represented by increasently involvement of universities and museums globally in the rare and scarce comic books, mostly from pre’ 62 approx. That bubble will burst and many of those values of the larger print runs from mid 60’s on up will instantly plummet. Also people will want films made that are not super hero based. Heard of any of these Classics? The End Of The Road, On The Beach, Jules And Jim, The Servant, Cries And Whispers, so so many others.

stephen b. keisman
stephen b. keisman
9 years ago

“increasingly”….sorry for sloppy spelling!

Alan
Alan
9 years ago

Collecting female characters is a recent phenomenon as you noted, something which I, too, started two years ago, partly because it was a great low-cost entry into collecting. Thank goodness I’ve held onto my Batman Adventures 12 when I bought it over 20 years ago (and thankful that my mom did not throw out my collection that’d been in my closet!). Now it’s getting really hard but as a collector, the challenge is fun. Possible indicators that the bubble may start to leak: female readership, now rising, begins to plateau or decline; Comic Con attendance begins to fall; a major Marvel movie suffers an epic fail; Walking Dead show ends. I’m not an economist, so I’m just guessing…at the same time, it’s best to keep cash on reserve and be ready to pounce when prices do start to fall! I speak, again, as a collector, not as a speculator.

curious
curious
9 years ago
Reply to  Spidey

so, what will real comics be worth then? key gold and silver age issues? say, Showcase 4, Hulk 1, FF 1, early superman/batman/action etc etc? Captain America?… all the good stuff worth collecting.

curious
curious
9 years ago
Reply to  Charlie Kim

when some guy buys a Conan #1 cgc 9.8 for $8,000, and now it’s worth, less than $2k, exactly how is that an example for your argument? if someone is stupid enough to pay that much for a book, that’s their problem. or $20k for a hulk 181, or X-men 94. you’re confusing stupid people paying stupid money because they think they can make a quick buck. or are simply horny for something and want to be a top gun

your argument completely falls apart when discussing comics in the realm of 8.0-9.2 range. with only a few exceptions, there have not been spectacular price increases in the whole comic world. key issues are key issues. first kingpin selling for $2K in 9.2 is a bubble? i don’t think so. first Green Goblin? $5-6K in a 9.2? excessive? Star Trek #1 for $1600? Star Wars #1 for $150?

sorry. you are discussing a microcosm in the comic book world space. 9.8 idiots out there will always get the shaft. it relies on the greater fool theory. that there’s another idiot out there that will pay $10K for your conan #1. especially when a 9.2 and 9.2 go for 400-600$

curious
curious
9 years ago
Reply to  Spidey

you’ll see recently, that comic book movie ticket sales are 2 times greater overseas than in the domestic US market. that wasn’t true 15 years ago. maybe not even 10 years ago. US box office receipts were greater, or equal to world wide results. that’s a massive change.

ygogolak
ygogolak
9 years ago
Reply to  Charlie Kim

Yes, that is a rhetorical question and I have a hard time trying to understand why people are wasting their time figuring it out when there will never be a correct answer across the board. If somebody has money and they want something they will pay for it.

curious
curious
9 years ago

“Movies have been great for comics… no doubt. But movies are not comics. I think it’s important not to confuse the two.”

yes. and you have clearly misinterpreted the effects of comic movies on comic collecting. the first X-Men movie in 2000 saw $160m gross revenues from US movie goers and $140m revenues world wide. the last X-Men movie earned $230m US revenues and $512m world wide. Avengers grossed $600m US and $900m world wide. the last spider-man movie $200m US revenues, and $500m world wide.

you’ve completely missed the big picture. there has been a massive explosion in overseas viewership, and so, explosion in world wide collectors. imagine if you have 1 m comic collectors in the US (just a number, no idea how many there are), and you increase that by 2 m new collectors to 3 million world wide. demand has just tripled. that’s one point.

second point, you’ve again missed, is the use of ebay, heritage, comiclink, comicconnect, etc etc AND, PGX, CGC, and CBCS.

the internet has allowed comics to be bought and sold much more readily than ever in the past. 3rd party grading companies have taken out the FEAR of buying off the internet. AND they do restoration checks. and provide a longer term preservation solution.

Sellers are no longer limited to getting half or less of the value of their collections to shady comic dealers. and buyers are more sure of grading, rather than relying on someone’s “guess”. that makes buying off the internet much much easier,

third point, comics have are now seen as an alternative investment, that will keep pace or out pace inflation. and RARITY. Rarity is key. the best copy of Action #1 sold for a whopping $3M+ .. what’s the BEST copy worth? what about those other copies? what about key Gold and Silver age comics. Real RARE books. not Conan #1s, or Ms Marvel #1s. as alternative investments, there are some really really rich people that love their comics. they see it as rare art. why buy a Van Gogh, that will cost tens of millions, if not hundreds of millions, when they can buy their favourite comic character in the best condition possible, for less than $50-100k?

even non-key non-high profile books from the gold/silver age can be considered in that category, when you consider the price of some bronze/modern age books, and factor in 70 years of wear and tear, rarity, print runs, etc.

” it’s a demonstration of over exuberance, people getting caught up in the frenzy. I would argue that these are actually smart people who simply made a bad move because that’s what emotion does to you.”

no. that’s just a stupid person, thinking they are going to outsmart everyone else. same idea behind a bidding war for houses in toronto of vancouver. if the asking price is $600K, and you’re a moron that wants to bid $1.2M, you have no excuse, and nobody should feel sorry for you. there is always another house, as there is always another comic. (except of course, really rare golden age books, that almost never come up for sale). if you get caught up in a frenzy, it’s your own fault. i put it down to stupidity, not doing your homework, and as i said, feeling like a top gun (i’m being polite). the guy that paid $8K for a 9.8 conan #1 will NEVER see that money. only time will tell if Ms. Marvel #1 at 9.8 for $2600 is a bad decision or not.

“Perhaps we can turn the question around to the bulls and ask why they believe comics will continue to appreciate… indefinitely? To what end?”

why does the stock market continue to appreciate?… indefinitely? with market corrections along the way, but the DOW continues to go up, and will continue to go higher. as for the SP, only a speculator panics with a 5 or 20% drop. to the rest of the investment world, it’s a buying opportunity. 2008 was a once in 30+ year event. will not happen again for at least that long (hate to break the news to you). and another “recession” is many years off.

so,

i. millions of new and potential new comic collectors due to movies
ii. ebay, auction houses
iii. 3rd party grading
iv. comics as alternative investments, akin to other collectables.
v. rarity, rarity, rarity.

ygogolak
ygogolak
9 years ago
Reply to  Charlie Kim

How do you know if $8k will ever be seen again. In 20 years it could easily be achieved.
Also, good movies don’t pump books. Actually, unless a movie is from the Big 2, comics rarely see an increase. Sin City A Dame to Kill For? League of Extraordinary? Etc…

curious
curious
9 years ago
Reply to  Charlie Kim

you’re finally starting to make sense of things Mr. Kim.

curious
curious
9 years ago
Reply to  ygogolak

i’m certain that book will never see $8K again. let me know in 20 years if it does.

ygogolak
ygogolak
9 years ago
Reply to  curious

I’ll be sure to look you up. I probably not be able to sleep at night until then.

curious
curious
9 years ago
Reply to  ygogolak

neither will i

curious
curious
9 years ago
Reply to  Charlie Kim

wait… did i just read you have apple in your rrsp? why mr. Kim, you must be a gazillionare .. what are you doing wasting your time with comic books?

curious
curious
9 years ago
Reply to  Charlie Kim

“ponzi” scheme… wow

ygogolak
ygogolak
9 years ago
Reply to  curious

Poznzi scheme, haha. You know who that happens to? Disengaged and unaware investors.

curious
curious
9 years ago

“ygogolak

Poznzi scheme, haha. You know who that happens to? Disengaged and unaware investors.”

and those who don’t actually know the meaning of Ponzi scheme….

stephen b. keisman
stephen b. keisman
9 years ago

WHOA THERE!! i’ll have a side order of GA to go with my Bilderburger..a whole lot of cheese with potential gas! Hey, we are in a very fragile world( says alot when i feel more at ease with the old checks and balance of the empires of socialism and capitalism) Presently it’s Zippy Bizarro Dark Ages. we comic book people are like fire flies on a life preserver! so whether it’s rupals or dollars,real value in our little realm will always be in GA and early SA. Putin On The Ritz (I’d luv to send our fearless leader a box of L.Lulu’s. In fact to all members of Congress! It would’nt hurt! It sure beats a box of Walking Dead. HA! Maybe in 50 years Stan Lee will rule the would… would’nt it be nice.

angelo virone
angelo virone
9 years ago

Charlie,

I really enjoyed the discussion that has taken place after everyone read your article.

I missed out on Strange Tales 110 and still looking for one but thanks to Walter I was able to jump on a couple of FF 45, one 46 and 52 and several other goodies. My big bet on a Golden Age comic is New York World’s Fair 1939 (First Published Sandman and Superman with blond hair on the cover). As for Silver Age, first appearance of Kang in Avengers 6 I believe. As for Bronze Age, call me crazy but I think Captain America 217 (once again, thanks to reading Walter’s Blog) will go up a great deal due to Quasar being associated to the Agents of Shield and being a Cosmic Hero. And last but not least I would add Omega Men 3 (first Lobo) and Sonic the Hedge Hog as another recent book I’d invest in.

Do I see a comic book industry decline coming? I see it starting with recent variant/signed comics that were published within the last 5 years that are presently selling north of $200-250 here in Montreal and Laval for example. 9.8’s look like gold nuggets for younger collectors eager enough to make an investment decision without knowing all the facts. Then I see it touching the graded 9.9’s and 10’s. It will correct on issues that many young investors hoard away in bulk in the hopes of flipping them for a quick buck. Supply and demand….but don’t under estimate that popularity often enough distorts this delicate balance !

[email protected]

stephen b. keisman
stephen b. keisman
9 years ago

popularity, flavor of the moment?…nano second?Risky business. Hey Walt, we started getting “Q” on Pubic Radio(Spelling correct sir). Some excellent bands,authors,etc. Any chance you guys can be interviewed?